Earlier this week, I wrote a post on BloggingTips that discusses the psychology of impression management and how that affects online branding. I think the topic is very interesting from a branding perspective and wanted to share it with Brandcurve readers. You can find my article at You Say Impression Management, I Say Branding.
Tags: Brand […]
Here’s to a new year of branding and marketing!
Tags: happy new year, 2008 branding, 2008 marketing
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The b5media Business Channel has come together to create a list of links to a wide variety of ‘Best of Business in 2007′ posts. Take a look to follow some of the links below to find lists of wrap-ups from nearly every facet of business (adapted from b5media’s Business Channel Editor Kelly Phillips Erb’s TaxGirl […]
Today I took a look back at some of the posts that got people commenting and talking on Brandcurve in 2007, and I was happy to see a bit of a mix.
Naturally, the post I wrote about Paris Hilton around the time of her jail sentence drew some comments, but more interesting were the debates […]
With just 10 days left in 2007, it seems like a good time to reflect back on all the branding and marketing events that happened throughout the year by posting a dozen posts I published on Brandcurve this year that I think were particularly interesting.
If you’ve read these already, I hope you take a second […]
Time for some self-promotion. This week, I became a contributing author at BloggingTips.com where I write a weekly post every Monday about blogging and marketing. This week, I wrote a post called 8 Steps to Branding Your Blog, which I thought Brandcurve readers would enjoy.
Tags: blog-about-blogging, bloggers, blogging, blogging-tips, Branding, business-bloggers, online-marketing
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In an attempt to align its 21 offices around the world, Enterprise IG has rebranded itself as The Brand Union. With a the new name comes a new logo. What do you think of it? According to LogoBlog:
The Brand Union’s new symbol is a unique representation of the letters or counterforms that spell the words […]
According to analyses done by Nielsen Monitor Plus and Nielsen Product Placement, there are some interesting advertising and product placement trends going on this year.
First, let’s take a look at the Top 10 Advertisers between January and September 2007 in the table below.
Tags: American-Idol-Coca-Cola, brand, Branding, Marketing, Nielsen, product placement, reality-television-product-placement, top-10, top-advertisers
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Eighteen months ago, market research firm Turnkey Sports and Entertainment began a project to analyze the brands of professional sports teams using the following methodology according to SportsBusinessJournal.com:
“In late May and early June, Turnkey polled about 12,000 adult sports fans in the 47 North American markets that are home to a team in the NFL, […]
I read an interesting article on Forbes.com today called Disgraced Celebrity Comebacks which detailed a variety of celebrities who came back from public relations disasters practically without a scratch. Not only have stars like Russell Crowe and Eddie Murphy rebounded from public humiliation or disgrace, but their careers have gotten even bigger. Businesses could take […]
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Written by Susan Gunelius [email] for b5media.
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