The Segway brand is getting a PR and sales boost as a result of soaring gas prices. At $5,000 a pop, the “It” machine hasn’t lived up to the prophecies originally made for it as the product that would change the world. However, with gas prices topping $4 per gallon in the U.S., people are […]
My first book, Harry Potter: The Story of a Global Business Phenomenon, was just released in the U.K. by my publisher Palgrave Macmillan. It won’t be released in the U.S. until August, but if you live in the U.K., you can get it through U.K. bookstores and websites now such as Amazon.
Harry Potter: The Story […]
Verizon Wireless nabbed the top spot in a survey of wireless customers conducted by the American Customer Satisfaction Index. But don’t go running to change your wireless provider just yet. Turns out Verizon Wireless only scored a 72 out of a possible 100 points, just 1 point above AT&T and T-Mobile’s scores of 71 each.
Now, […]
Time for a bit of self promotion…
If you’re interested in corporate branding, then you might enjoy reading some of my posts at Corporate-Eye.com. It’s a blog that provides tips and information about best practices in online corporate communications. I’m writing about branding issues for Corporate Eye.
Of course, I’ll still be writing about branding (including corporate […]
Can you explain your brand identity, meaning your brand position, purpose, promise and image, in one sentence?
If you can, that’s great. It means you have a clear definition of your current brand identity.
If not, you need to take some time to define your brand so you can consistently communicate your brand message across all of your […]
LEGO turned 50 at 1:58pm today. The iconic brand celebrated a huge milestone today with no signs of weakening anytime soon. The company employs 5,000 people around the world and reports sales nearing $1 1/2 billion.
The LEGO brand represents a good product that, at its core, has changed very little during its 50-year life-span. While […]
Getty Images, the brand name known for high quality pictures from professional photographers, is up for sale. Speculation is the company could sell for $1.5 billion. All bids are due by the end of the month, but a sale of Getty Images is not a foregone conclusion.
Share This
YouTube has been the predominant player in online videos for awhile now, but Ice Cube thinks his status as a popular rapper will help his new user-generated content site - UVNTV (that’s U View Network Television). Ice Cube’s site will actually be different from YouTube in that UVNTV will provide network television quality programming with […]
Earlier this week, I wrote a post on BloggingTips that discusses the psychology of impression management and how that affects online branding. I think the topic is very interesting from a branding perspective and wanted to share it with Brandcurve readers. You can find my article at You Say Impression Management, I Say Branding.
Tags: Brand […]
Here’s to a new year of branding and marketing!
Tags: happy new year, 2008 branding, 2008 marketing
Share This
All about branding and marketing
Written by Susan Gunelius [email] for b5media.
Accounting Solver
Behind The Buzz
Biz Chicks Rule
Biz Levity
Boss Hatch
Brandcurve
Business & Blogging
Buzz Networker
Common Sense PR
Contract Worker
Copyblogger
Daily Blender
Digital Money World
Doing Biz Abroad
E-shop Owner
Everyday Networker
Franchise Pick
Greener Assets
Health Care Insiders
Home Biz Notes
Interview Chatter
Just Make Money Online
Leadership Turn
LifeDev
My Organized Biz
One Vote Matters
Pimp Your Work
Project Management 411
Property Crossroads
Second Life Pros
Slacker Manager
Small Business Boomers
Startup Spark
Successful Blog
Talk Stock Trading
Taxgirl
The 501(c) Files
The Golden Pencil
Viva el Negocio
Yielding Wealth
Recent Comments