The U.S. is facing tough economic times and many businesses are suffering. How can you promote your brand when your marketing budget is shrinking?
It’s time to focus on new tactics.
It’s time to focus on low-cost, big-buzz alternatives.
It’s time to drive word-of-mouth marketing.
Check out these 10 ways you can build your brand in a weakened economy:
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Today, I published a post on Corporate Eye about how Microsoft failed consumers by not meeting customer expectations for the brand with Windows Vista. You can read my complete analysis at Corporate Eye, but here on Brandcurve, I want to take a different approach to the same topic - avoiding pompous branding.
Long story short, […]
I suppose it comes as no surprise that Disney merchandising sales are expected to reach $30 billion in 2008 (up from $27 billion in 2007 and representing a 100% increase over the past five years). We’ve all seen the Hanna Montana merchandise at Wal-Mart and the High School Musical, Cars and Disney Princess products […]
I’m often asked how a company can start building a brand. This question is particularly common from new businesses. My answer is always the same - know your market. That might seem like a broad statement, but truth be told, it’s not when you look at what knowing your market entails - primarily, your competition […]
Who would have guessed? GE (NYSE: GE) put its 101-year old appliance business on the auction block according to an unidentified source who tipped the Wall Street Journal.
GE is a brand that’s practically synonymous with appliances, and now they’re walking away from a category they helped build to what it is today. Of course, the […]
One of the things businesses have to constantly do is weighing risks versus rewards. There are many marketers and entrepreneurs who will tell you that to reach your fullest potential and truly grow, you have to take risks, but what does taking risks do to your brand that you’ve worked so hard to create?
It’s a […]
McDonald’s (NYSE: MCD) is attacking Starbucks (NASDAQ: SBUX) for a larger piece of coffee drinkers’ wallets right in the premium coffee brand’s backyard - Seattle, Washington. McDonald’s offered Free Latte Friday in Seattle in yet another attempt to promote its coffee as competitive with Starbucks but “unsnobby”.
McDonald’s even launched a website to poke fun at […]
Getty Images, the brand name known for high quality pictures from professional photographers, is up for sale. Speculation is the company could sell for $1.5 billion. All bids are due by the end of the month, but a sale of Getty Images is not a foregone conclusion.
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Ben Patterson of Yahoo! Tech rated the best and worst tech products of 2007. His lists provide interesting and often amusing reminders of the tech products that made headlines during the past year. In the year of the iPhone, it might seem like other tech products were overshadowed, but here’s a recap of […]
Today, I had the opportunity to write a guest post for another b5media business blog, Work Boxers, called Three Steps to Develop Your Brand.
In my post, I discuss three simple steps to develop a brand strategy. While Work Boxers is targeted to the home-based business audience, Three Steps to Develop Your Brand applies to anyone […]
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Written by Susan Gunelius [email] for b5media.
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