Budweiser has been the official beer of Nascar since 1999, but starting with the 2008 racing season, that title will shift to Coors Light. In a deal estimated at $25 million, Molson Coors (NYSE: TAP) became the newest beer sponsor of Nascar.
Tags: advertising, Anheuser-Busch, brand, Branding, Budweiser, Coors-Lite, Marketing, Molson-Coors, Nascar, Nascar-sponsor, NFLShare This
The Red Bull brand is associated with several sporting events. Red Bull sponsors not just car racing and motorcross events, but also one of the coolest sporting events - the Red Bull Air Race World Series where stunt pilots face the ultimate precision flying challenge through a high speed slalom course just above the water. The San […]
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Written by Susan Gunelius [email] for b5media.
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