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Brandcurve - branding and marketing

Archive for the ‘Brand Responsibility’ Category

February 18th, 2008

Best Buy’s Brand Image Tarnished by Lawsuit over Lost Laptop?

The $54 million lawsuit against Best Buy for a lost laptop has been in the news for days now. Long story short in case you haven’t heard the details, a woman, Raelyn Campbell, brought her laptop to Best Buy (NYSE: BBY) for repair under Best Buy’s extended warranty plan. The power button had broken off, […]

By Susan Gunelius -- 2 comments

October 30th, 2007

The World’s Worst Products

Consumers International today announced the 2007 winners of the International Bad Products Awards.  400 delegates from national consumer organizations and governments met in Sydney, Australia to attend Consumers International’s World Conference.  The result - the worst products in the world were selected.
The purpose of the International Bad Products Awards according to the Consumers International website […]

By Susan Gunelius -- 0 comments

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