Surprise. Preschoolers prefer food wrapped in McDonald’s (NYSE: MCD) wrappers over the exact same food packaged in generic wrappers. As the mother of 3-year old triplets, I have to say that this study was a waste of time and money. Is anyone surprised by these results?
Tags: brand, Branding, childhood-obesity, Marketing, McDonalds, packagingShare This
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Written by Susan Gunelius [email] for b5media.
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