In a unique promotional event, AirTran Airways teamed up with the Orlando, Florida Convention and Visitors Bureau to wrap an airplane with a “Say YES to Orlando” message. The unveiling of the wrapped AirTran airplane coincided with AirTran’s special promotion on airfares across the United States including discounted flights to Orlando.
A video was created […]
What’s with the temporary name changes that companies are using lately?
First, Pizza Hut started with its rebranding to Pasta Hut supported with a new tagline, “So good we changed our name,” all in an effort to hype its new pasta products, and now KFC is giving its franchisees the option to rebrand with, Kentucky Fried […]
If you’ve been by the Wordpress.org home page recently, you may have noticed in the lower righthand corner is a list of sites powered by Wordpress that now includes b5media. The image rotates between a variety of company logos. This is great brand promotion for b5media. Brandcurve is a member of the b5media blogging network, so […]
I suppose it’s appropriate that 20th Century Fox teamed up with IHOP to promote its newest Dr. Seuss movie release with Jim Carrey, Horton Hears a Who. What’s the connection you ask? Why, it’s green eggs and ham, of course!
For a limited time only, IHOP is offering a Dr. Seuss-inspired menu including offerings such as […]
For the first time in its 21-year history, QVC has launched a national advertising campaign. The fully integrated campaign will be used to promote QVC’s re-branding efforts.
First, QVC launched a series of billboards and online teasers saying simply, “IQdoU?” On Sunday, QVC announced they were behind the cryptic message which means, “I shop QVC, do […]
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Written by Susan Gunelius [email] for b5media.
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