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Brandcurve - branding and marketing

Archive for the ‘brand promise’ Category

January 16th, 2007

5 Goals for a Marketer

I think most of us can agree that marketing has always been seen as a very shady set of practices and activities that lead to selling stuff. However, that only comes from shady marketers that decide to take the easy way out into the profitable path. For this months b5medias’ business channel monthly theme I […]

By Ron E. -- 5 comments

January 2nd, 2007

rants of the day: Marketers of the Year (’06)

Though not extremely shocking or surprising for most of us. MediaNews Daily just published some what of articles pointing out -good- fingers towards several industries Marketer of the Year. It’s somewhat like an award, I guess.
Automotive Marketer of the Year : Though not extremely shocking or surprising for most of us. MediaNews Daily just published […]

By Ron E. -- 0 comments

December 1st, 2006

Engagement for 2007!

I think most of us agree that engagement is (and will continue to be) a very HOT topic for the rest of this dying year and especially the next. I recently searched the web to read what people were saying on this issue.
No doubt consumer engagement will be in every marketing department, and/or marketing agency’s […]

By Ron E. -- 0 comments

November 14th, 2006

Keeping your Brands’ Promise

Without a doubt, one of the top ways to open up an honest communication channel with your target market is by making a brand promise, and then actually keeping it. A strong brand is built through time and a lot of effort, easy doesn’t do it here. A daily struggle to produce and deliver the […]

By Ron E. -- 0 comments