Neither Guitar Hero nor Rock Band actually need a brand boost. Both are incredibly popular video games, but nevertheless, the idea of smacking a brand name as big as The Beatles on Rock Band or Guitar Hero games would be nirvana for either EA Games or Activision (the manufacturers of Rock Band and Guitar […]
Today’s lackluster buzz is all about the new HP TouchSmart Touch-Screen PC, but much of the buzz is actually skeptical based on former incarnations of the touch screen PC by HP. Those in-the-know are saying the new HP Touch Screen PC is actually very good, but still, a cloud of pessimism and “so what?” is threatening […]
Each year, Google (NASDAQ: GOOG) releases a list of the most searched for terms throughout that year called the Google Zeitgeist (spirit of the times). Not only do the lists provide a nostalgic look back at 2007 from the iPhone to Hannah Montana and everything in between, but they also provide a great tool for marketers […]
All about branding and marketing
Written by Susan Gunelius [email] for b5media.
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