The Wal-Mart logo has been replaced with an updated, “sunnier” version. Wal-Mart hasn’t updated its logo since 1992 (you can see the evolution of the Wal-Mart logo on the Brand New blog. Wal-Mart claims the new logo is meant to support its overall strategy to change its reputation from behomoth to local retailer of the […]
When you think of brand positioning, you probably think of it in the terms you learned in Marketing 101 with positioning defined as how customers perceive your brand or product within the market of similar products offered by your competitors.
Typically, marketers try to create brand position through advertising and promotions in an attempt to influence […]
Earlier this week, John Moore at Brand Autopsy published a post called The Financial Impact of a Strong Brand Reputation. It’s a great post about a study conducted by Communications Consulting Worldwide (CCW) that shows the correlation between your company and brand reputations and your market value, growth, stock price, etc.
CCW works with clients to […]
Jennifer Chait at Offbeat Homes posted pictures of the Fuji Television Headquarters building in Tokyo, Japan yesterday. This unique building made me wonder what it says about the Fuji Television brand.
I knew nothing about Fuji Television prior to seeing this photograph, so I can honestly give my opinion based on their headquarters building without any […]
I think our first attempt at brand free association was a hit (see the results here), so let’s try round 2. Here’s how to play:
First, I’ll provide a list of randomly selected, well-known brands and add the first descriptive word that comes to my mind for each brand. Then, I’d like you, my readers, to […]
Earlier this month, I published a post called Brand Free Association where I listed five brand names and asked readers to leave comments providing the first descriptive word that popped into their heads when they read each brand name. The results are in and they’re a mixed bag of what you’d expect and some surprises.
Tags: […]
I thought it might be fun to write a recurring post that invites readers to join me in some brand free association, Freudian-style. Since consumer behavior is such an integral part of creating a brand’s promise and marketing strategy, let’s use some psychology to see what the first descriptive word is that comes to mind […]
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Written by Susan Gunelius [email] for b5media.
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