Ad Age highlighted the phenomenal packaging of Fat Pig Chocolate today, and I couldn’t resist taking a closer look at this product. The brand name and packaging imagery goes against everything one would expect from a chocolate product. Rather than making a chocolate indulgence sound like something fun or special, Fat Pig Chocolate cuts to […]
Wrigley launched a new product called 5 Gum and The Die Line posted some pictures of the packaging, which is very cool except for one thing. The target audience for Wrigley’s 5 Gum is teenagers.
What do you think? Does this packaging evoke a brand image for teenagers? I say no.
Tags: Brand Image, Marketing, product-packaging, target-audience, […]
Pepsi-Cola’s (NYSE: PEP) Sierra Mist brand is re-introducing its holiday flavor for the second year in a row. Sierra Mist Cranberry Splash and Sierra Mist Free Cranberry Splash will be available for a limited time during the 2007 holiday season in 20-ounce and 2-liter bottles as well as 12-packs and 12-ounce cans.
Tags: Branding, Coca-Cola, Coke, Marketing, packaging, […]
All about branding and marketing
Written by Susan Gunelius [email] for b5media.
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