The co-branding honeymoon is over. Last week, FedEx officially announced it is dropping the Kinko’s brand from its retail stores.
The new name for FedEx Kinko’s will be FedEx Office. Apparently, that the Kinko’s name lost its usefulness.
Share This
There have been many examples of U.S. brand names or ad copy that have not translated well into other languages, but what about brand names of products from other countries? How do those translate to the American market.
Thanks to Scott White at Brand Identity Guru for pointing me to his posts with these humorous […]
What’s with the temporary name changes that companies are using lately?
First, Pizza Hut started with its rebranding to Pasta Hut supported with a new tagline, “So good we changed our name,” all in an effort to hype its new pasta products, and now KFC is giving its franchisees the option to rebrand with, Kentucky Fried […]
I read a great article by Wendy Piersall from eMoms at Home this weekend on WomenEntrepreneur.com that focuses on a branding problem that many businesses face. What happens when your business grows out of your brand name?
When Wendy started eMoms at Home, it was primarily a hobby. It gave her a place to talk about […]
Earlier this week, I wrote a post called Color Meanings Around the World where I talked about the various meanings of colors in different parts of the world. Today I found a great example at Franchise Pick that demonstrates the importance of understanding who your potential customers are based on where you do business.
My fellow b5media […]
Many brand names have become common terms for an item. Kleenex is a great example. Often a person will say, “I need a Kleenex,” rather than using the generic word, tissue. The person doesn’t necessarily need a Kleenex brand tissue. Any brand will do, but the word Kleenex has become a common substitute for the […]
All about branding and marketing
Written by Susan Gunelius [email] for b5media.
Accounting Solver
Behind The Buzz
Biz Chicks Rule
Biz Levity
Boss Hatch
Brandcurve
Business & Blogging
Buzz Networker
Common Sense PR
Contract Worker
Copyblogger
Daily Blender
Digital Money World
Doing Biz Abroad
E-shop Owner
Everyday Networker
Franchise Pick
Greener Assets
Health Care Insiders
Home Biz Notes
Interview Chatter
Just Make Money Online
Leadership Turn
LifeDev
My Organized Biz
One Vote Matters
Pimp Your Work
Project Management 411
Property Crossroads
Second Life Pros
Slacker Manager
Small Business Boomers
Startup Spark
Successful Blog
Talk Stock Trading
Taxgirl
The 501(c) Files
The Golden Pencil
Viva el Negocio
Work Boxers
Yielding Wealth
Recent Comments