For nearly 20 years, International Falls, Minnesota has been fighting with Fraser, Colorado on and off and in one way or another over the trademark rights to be called the “Icebox of the Nation.” The battle ended this week when the U.S. Patent and Trademark Office declared International Falls, Minnesota victorious.
In terms of temperatures, it […]
The results are in. The most TiVo’d Super Bowl commercial featured a talking baby that spits up by E-Trade. How was the data collected? TiVo took a random sampling of 10,000 households who watched the Super Bowl and measured the percentage of the TiVo audience who watched each commercial during the game in “play” speed.
Here’s […]
Target (NYSE: TGT) has a new brand message, “If you blog, we don’t want you.” At least, that’s what they told Amy Jussel of ShapingYouth.org when she called Target last month to question a Target billboard ad she thought could be viewed as offensive. According to the New York Times, Jussel called Target to question […]
Womenkind is a new kind of ad agency started by four advertising pros - former Lowe worldwide CEO Larry Judge, former WPP Group chief technology officer Steven Leitner and two former members of the creative team for Ammirati Puris Lintas, Kristi Faulkner and Sandy Sabean. The New York-based agency will provide advertising, business consulting and technology solution […]
I read an interesting article on Forbes.com today called Disgraced Celebrity Comebacks which detailed a variety of celebrities who came back from public relations disasters practically without a scratch. Not only have stars like Russell Crowe and Eddie Murphy rebounded from public humiliation or disgrace, but their careers have gotten even bigger. Businesses could take […]
One of the main points I frequently make on Brandcurve is the importance of consistency in communicating your brand message and image. This past week on Common Sense PR, Eric Eggertson wrote about the importance of repetition in public relations.
In his post, Quick Tip: Repetition Works. Repetition., Eric makes the point that even though corporate executives […]
Thanks to BoingBoing for bringing our attention to AT&T’s (NYSE: T) newest move to drive customers away. It seems as though AT&T has updated its legal policy online to include some new language that says in a nutshell if an AT&T customer says anything negative about AT&T, then AT&T has the right to drop that […]
In early August, Wired.com reported that NASA is looking for a new slogan. Their first choice (which they’ve since relegated to the scrap pile) was, “NASA explores for answers that power our future.”
What do you think? Don’t like it? That’s what the folks at Wired.com think, so they’ve put together a cool contest asking readers […]
Surprise. Preschoolers prefer food wrapped in McDonald’s (NYSE: MCD) wrappers over the exact same food packaged in generic wrappers. As the mother of 3-year old triplets, I have to say that this study was a waste of time and money. Is anyone surprised by these results?
Tags: brand, Branding, childhood-obesity, Marketing, McDonalds, packagingShare This
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Written by Susan Gunelius [email] for b5media.
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