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Brandcurve - branding and marketing

Archive for the ‘brand loyalty’ Category

December 29th, 2006

Branding to the Young…of Heart

Age is a HUGE differentiation factor in our society. “How old are you?” seems to be one of the top-asked questions by all of us. And it seems to me that marketers are constantly focusing their attention on the 15 to 30-something crowd. Younger, cooler, more stylish, much more prone to accept fads and fashion, […]

By Ron E. -- 2 comments

December 27th, 2006

social portal: the targeted way

Facebook.com for those of you who don’t know it is a similar social portal like myspace.com; except Facebook decided to target (what started to be) niche markets, and have now expanded. Their growth has been very healthy since it’s launch on mid-2004. On the google trend graph you can see the growth this year.

Instead of […]

By Ron E. -- 0 comments

December 9th, 2006

Baby Joe…to Baby Chevy..

Every generation and ‘era’ has its own baby naming trends. Family ancestors, religious figures, cherished goods (ruby, silver, opal), and the always popular mom/dad name. But now in our modern day a new baby naming trend is growing. Naming babies after the parents’ favorite brands.
According to psychology professor Cleveland Evans this is so. He’s been […]

By Ron E. -- 0 comments

November 29th, 2006

Nice to see someone get it..

It’s nice to see companies who have the bucks and smarts to get to know their consumers….and ACT on what they learn!
MediaPost.com published an article about Sony’s latest consumer engagement platform. They are acting on consumer research information they gathered; as it turns out, Latinos (particularly Mexicans living in the USA) consider Sony to be […]

By Ron E. -- 0 comments