Today at Brandcurve, I’m happy to publish a guest post by Herbert Ong of Genuosity Inc. Herbert is an expert in word of mouth marketing. You can read more about Herbert at the end of this post. Without further ado, following is Herbert’s post, “Word of Love(TM) Marketing.”
Our team at KudosWorks has known and has […]
I’ve written before on my marketing blog about the importance of online influencers in terms of generating an online buzz about your brand which leads to word-of-mouth marketing, new customers and increased brand loyalty.
Today, I came across a post on The Brand Elastic that discusses brand training, direct to consumers, which discusses how companies like […]
World of Warcraft from Blizzard Entertainment is the most popular online game in the world. The brand crosses international borders and appeals to people in all walks of life, and its loyal followers aren’t afraid to flaunt their love for it.
This week, the number of World of Warcraft players hit a new milestone in its […]
Every company wants high customer retention numbers, and the car industry is always particularly focused on brand loyalty. A recent report from J.D. Power and Associates focused on analyzing customer retention for car manufacturers. The report tracked loyalty to the manufacturer rather than specific brands within the manufacturer’s product line. For example, if a customer switched from a […]
Companies recall products all the time. Car and toy manufacturers seem to constantly recall their products for one reason or another, but in 2007, no industry or product seems to be safe from recalls. The Buzz Log posted a list of the top ten product recalls people are searching for online this week, which includes:
Tags: brand, […]
Little things bring humanity as a whole together as LOVE. This human quality has transcended time and place to get right to the hearts and minds of the people inhabiting this planet; and although it is something we constantly live with, very few thinking goes into researching love. Perhaps because love is what it is, […]
“Loyalty” is one of those popular sticky words in every marketing department in the world right now. With the growing belief that it is cheaper and better to retain current customers than to get new ones, marketers have praised the power loyalty has for a brand and overall for the financial stability and growth of […]
I’m sure you’ve heard today’s shocking news: The iPhone is official. It seems to be that Apple gathered all the consumer knowledge and insights they have and adapted it into this phone.
We will have to see how well it works in the masses, but my guess is that mac fans will be there day one […]
Happy New Year !
To start off this new, exciting year I’ll be blogging a bit on the overall experience branding really is. Every now and then a business manager (from any and every department) comes and rants on how branding can be summed up in naming and advertising. This kind of thinking is just way […]
Age is a HUGE differentiation factor in our society. “How old are you?” seems to be one of the top-asked questions by all of us. And it seems to me that marketers are constantly focusing their attention on the 15 to 30-something crowd. Younger, cooler, more stylish, much more prone to accept fads and fashion, […]
All about branding and marketing
Written by Susan Gunelius [email] for b5media.
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