The $54 million lawsuit against Best Buy for a lost laptop has been in the news for days now. Long story short in case you haven’t heard the details, a woman, Raelyn Campbell, brought her laptop to Best Buy (NYSE: BBY) for repair under Best Buy’s extended warranty plan. The power button had broken off, […]
Forbes has released its list of the 10 most miserable cities in America. Detroit, Michigan takes the top spot as the most miserable city in the United States. I’m glad I’m not on the tourism committee for Detroit. How about that for a brand message to try to lure tourists or new residents or […]
Old Navy launched a creative new look to the Old Navy packaging in November 2007, and now, the Old Navy Logo is getting a modern overhaul. The company says the new logo is meant to reposition the Old Navy brand from a family brand to a twenty-something brand.
Here is the logo transformation:
In a further […]
Earlier this week, I wrote a post on BloggingTips that discusses the psychology of impression management and how that affects online branding. I think the topic is very interesting from a branding perspective and wanted to share it with Brandcurve readers. You can find my article at You Say Impression Management, I Say Branding.
Tags: Brand […]
It seems not a day goes by that Britney Spears is not in the news for some kind of bizarre behavior that further destroys her once powerful brand. I started to wonder how a brand can spiral downward so quickly, so I did a search for a Britney Spears timeline after she met Kevin […]
In a bizarre move, the United Nations is partnering with Marvel Comics (creators of Spider-Man, The Incredible Hulk and more) to create a comic book set in a fictional war-torn country where superheroes will work with the U.N. to save the day. I’m not joking.
This is not the first time superheroes have been used […]
Entrepreneur magazine has released its annual list of the top 500 franchises, and 7-11 tops the list for the first time in 2008. That’s a position Subway has held for seven years, but 7-11’s conversion over the past two years from company-owned stores to franchises is being noticed and recognized as a positive transition. This […]
The Fox affiliate in Atlanta, Georgia conducted a test of hotel room cleanliness by placing hidden cameras in five hotel chains with big brand names including Holiday Inn, Embassy Suites, Sheraton and The Ritz Carlton. Regardless of the hotel’s price, one thing stayed the same - those glasses in the room’s bar or by the ice […]
Consumers International today announced the 2007 winners of the International Bad Products Awards. 400 delegates from national consumer organizations and governments met in Sydney, Australia to attend Consumers International’s World Conference. The result - the worst products in the world were selected.
The purpose of the International Bad Products Awards according to the Consumers International website […]
Poor Philadelphia just can’t get a break. After being called the fattest city, now Philadelphia is being called the ugliest city, too. That can’t be good for the city’s brand image.
Travel & Leisure conducted an online survey of 60,000 people asking to rate 25 cities on a variety of factors in terms of their attractiveness. […]
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Written by Susan Gunelius [email] for b5media.
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