In an expose by 20/20 last month, it was discovered that many consumers purchase new tires for their cars, thinking they’re getting what they paid for - new tires - when in actuality, those tires have been sitting on a shelf in a stockroom for nearly a decade or more.
Over 100 deaths in […]
Since 1999, Harris Interactive has been conducting an annual study that ranks the reputations of Corporate America as viewed by the American public. In 2008, the Harris Interactive Corporate Reputation study found that 71% of Americans believe the reputation of Corporate America is “poor”, but some companies are bucking the trend and building a […]
A study of people around the globe by Pew Research Center shows that the international community likes Barack Obama’s brand image more than John McCain’s. I suppose this isn’t a surprise.
The research shows that the world expects the next U.S. President to improve the country’s policies internationally, and they think Barack Obama will have a greater […]
Can you explain your brand identity, meaning your brand position, purpose, promise and image, in one sentence?
If you can, that’s great. It means you have a clear definition of your current brand identity.
If not, you need to take some time to define your brand so you can consistently communicate your brand message across all of your […]
Sometimes a product’s brand name and logo so perfectly communicates the brand’s image and message that there is really nothing else I can add. Case in point - Arrogant Bastard Ale. Thanks to The Dieline for bringing this one to my attention. Love it! Feel free to discuss.
Photo Source: ArrogantBastard.com
Tags: brand image, brand message, brand […]
Consumer Reports released its list of the 11 worst cars and SUVs in its annual auto tests. These cars got the lowest scores out of a possible 100 points.
Jeep Wrangler Unlimited: 17 points
Hummer H3 (5 Cyl.): 27 points
Jeep Liberty Sport: 27 points
Chevrolet Aveo5: 32 points
Dodge Nitro SLT: 33 points
Toyota FJ Cruiser: 36 points
Toyota Yaris (base, […]
Earlier this week, I posted the new Louis Vuitton television commercial and asked whether you thought it was effective or not. Now, Keith Richards from the Rolling Stones is appearing in a series of Louis Vuitton ads that will be displayed across the globe.
While I have to question the use of Keith Richards in a […]
To change its brand image from huge money-mongering business as well as to become closer to “the people”, Wal-mart has started a blog written by employees. Yes, you heard me correctly, Wal-Mart (NYSE: WMT) is trying yet again to be friendlier.
But wait. This time Wal-Mart says it’s different. This blog is not written by executives, […]
The $54 million lawsuit against Best Buy for a lost laptop has been in the news for days now. Long story short in case you haven’t heard the details, a woman, Raelyn Campbell, brought her laptop to Best Buy (NYSE: BBY) for repair under Best Buy’s extended warranty plan. The power button had broken off, […]
Forbes has released its list of the 10 most miserable cities in America. Detroit, Michigan takes the top spot as the most miserable city in the United States. I’m glad I’m not on the tourism committee for Detroit. How about that for a brand message to try to lure tourists or new residents or […]
All about branding and marketing
Written by Susan Gunelius [email] for b5media.
Accounting Solver
Behind The Buzz
Biz Chicks Rule
Biz Levity
Boss Hatch
Brandcurve
Business & Blogging
Buzz Networker
Common Sense PR
Contract Worker
Copyblogger
Daily Blender
Digital Money World
Doing Biz Abroad
E-shop Owner
Everyday Networker
Franchise Pick
Greener Assets
Health Care Insiders
Home Biz Notes
Interview Chatter
Just Make Money Online
Leadership Turn
LifeDev
My Organized Biz
One Vote Matters
Pimp Your Work
Project Management 411
Property Crossroads
Second Life Pros
Slacker Manager
Small Business Boomers
Startup Spark
Successful Blog
Talk Stock Trading
Taxgirl
The 501(c) Files
The Golden Pencil
Viva el Negocio
Yielding Wealth
Recent Comments