I’m in the process of writing a book that has me thinking a lot about brands that have had enormous impacts on the business world and beyond.
For example, The Beatles were a brand/product that changed the music industry from influencing musical genres to repeatecly breaking sales records. Retailers, radio stations, record companies and more altered […]
There are some products and brands that can create a character icon that grows to become synonymous with the brand itself. Modern Drunkard Magazine compiled a list of the top ten alcohol icons they deemed to be the greatest of all time and the stories behind those iconic images. Some go back as far as the 1800s.
Noticeably missing […]
All about branding and marketing
Written by Susan Gunelius [email] for b5media.
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