Time for the third round of Brand Free Association. Here’s how to play:
First, I’ll provide a list of randomly selected, well-known brands and add the first descriptive word that comes to my mind for each brand. Then, I’d like you, my readers, to leave comments with the first descriptive word that comes to your mind […]
Time to wrap up Brandcurve’s 2nd brand free association post. This month, readers were asked to leave a comment on the Brand Free Association 2 post with the first descriptive word that popped into their minds for five brands: Disney, American Express, Levi’s, Harley Davidson and Godiva.
Here are the results with my analysis of what […]
I think our first attempt at brand free association was a hit (see the results here), so let’s try round 2. Here’s how to play:
First, I’ll provide a list of randomly selected, well-known brands and add the first descriptive word that comes to my mind for each brand. Then, I’d like you, my readers, to […]
Earlier this month, I published a post called Brand Free Association where I listed five brand names and asked readers to leave comments providing the first descriptive word that popped into their heads when they read each brand name. The results are in and they’re a mixed bag of what you’d expect and some surprises.
Tags: […]
I thought it might be fun to write a recurring post that invites readers to join me in some brand free association, Freudian-style. Since consumer behavior is such an integral part of creating a brand’s promise and marketing strategy, let’s use some psychology to see what the first descriptive word is that comes to mind […]
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Written by Susan Gunelius [email] for b5media.
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