I laughed so hard today when I stopped by The Brand Elastic blog and read a post called Sears - The Musical. Somehow I missed this hysterical brand extension. It seems that MTV and Sears teamed up to make their own version of High School Musical, which will be called American Mall and will […]
David Beckham has extended his brand again. This time the soccer star has teamed up with MatchMaster Games with the new MatchMaster Hand-Held Interactive Soccer Game, which is associated with The David Beckham Academy.
This toy is sure to be a hit with David Beckham’s name on it. He seems to turn everything he touches […]
Neither Guitar Hero nor Rock Band actually need a brand boost. Both are incredibly popular video games, but nevertheless, the idea of smacking a brand name as big as The Beatles on Rock Band or Guitar Hero games would be nirvana for either EA Games or Activision (the manufacturers of Rock Band and Guitar […]
According to The Sunday Mirror of London, a Harry Potter mini-movie is currently being filmed with Daniel Radcliffe, Rupert Grint and Emma Watson of the immensely successful Harry Potter movie franchise. The Harry Potter mini-movie will play a part in the new Wizarding World of Harry Potter theme park scheduled to open at the Universal Studios […]
I suppose it comes as no surprise that Disney merchandising sales are expected to reach $30 billion in 2008 (up from $27 billion in 2007 and representing a 100% increase over the past five years). We’ve all seen the Hanna Montana merchandise at Wal-Mart and the High School Musical, Cars and Disney Princess products […]
Back in February, I published a post that discussed a partnership between Universal Studios and Hasbro to bring a number of popular toy and game brand names to the big screen. It’s now a done deal, and the first movie to be filmed will be based on the Ouija board game and brand.
The specifics of […]
There have been a lot of bad brand extensions over the course of the past year or so (think of Precious Moments coffins, Hooters Energy Drink and Donald Trump Steaks to name a few), but today, I read about a brand extension that actually makes sense!
Tags: Brand Extension, Dairy Queen, Dairy Queen Blizzard, Girl Scouts, […]
The MacBook Air might be Apple’s (NASDAQ: AAPL) latest invention but it has many flaws, not the least of which is its size. Yes, its ultra-thinness (remember, it can fit inside a manilla envelope) is a benefit, but it can also be a negative when the MacBook Air gets mixed up with a pile of […]
Here’s a cool new brand extension (pardon the pun). J&J Snackfoods introduced a new form of its popular ICEE squeeze tube and slushy frozen treats. Now, ICEE will come in frozen bits too as ICEEBits. Looks like this is the ICEE version of Dippin’ Dots in terms of the form.
Overall, I think ICEEBits looks like […]
George Lucas is at it again. Now, I should preface this post by saying I am a big fan of the original Star Wars trilogy. With that said, now I’ll bash the Star Wars brand creep a bit.
It appears that George Lucas just can’t come up with any new ideas. His latest Star Wars endeavor […]
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Written by Susan Gunelius [email] for b5media.
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