I’ll bet you didn’t know that many of Starbucks’ (NASDAQ: SBUX) drinks provide half of an adult’s recommended daily allowance for both calcium and vitamin D. Well, Starbucks wants people to know that fact, and they’ve jumped on board the Got Milk bandwagon to spread the word.
According to Sal Taibi, president of Lowe who created […]
Yesterday (Wednesday) I read a post over at Jaffe Juice, Joseph Jaffe’s marketing blog, and was amazed by what it read. No, not because he discovered something new, and not even because he found and wrote the meaning of life, but because he announced and proudly became a Sprint brand Ambassador. It doesn’t get any […]
Much has been written and talked on how to build a true brand benefit that the consumers will recognize as something important and make it part of their lives, helping revenues and brand equity to increase. Researchers and experts have different ideas on what a brand benefit is, segmenting it into three or four categories. […]
Perhaps nothing is worse than finally seeing what was right in front of your eyes, but you couldn’t see… I think that’s what’s happening to Gap now. The New York Times is publishing an article titled “Gap Is in Need of a Niche” (which is long overdue, if you ask me), where they are discussing […]
Rather often than not we hear fellow marketers and entrepreneurs rant on the importance of establishing (and keeping) an emotional connection with our target audience/market; but many times they fail to explain eloquently what this emotional connection should really accomplish for us, or even worse they portray the importance of emotion in a buying-selling process […]
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Written by Susan Gunelius [email] for b5media.
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