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Brandcurve - branding and marketing

Archive for the ‘Books’ Category

June 15th, 2008

Harry Potter: The Story of a Global Business Phenomenon Hits U.K. Bookstores

My first book, Harry Potter: The Story of a Global Business Phenomenon, was just released in the U.K.  by my publisher Palgrave Macmillan.  It won’t be released in the U.S. until August, but if you live in the U.K., you can get it through U.K. bookstores and websites now such as Amazon.
Harry Potter: The Story […]

By Susan Gunelius -- 0 comments

May 3rd, 2008

Gravitational Marketing by Jimmy Vee, Travis Miller and Joel Bauer - A Review

I was recently given a copy of Gravitational Marketing by Jimmy Vee, Travis Miller and Joel Bauer and asked to give it a look.  I’m glad I did.  Gravitational Marketing delivers a path for readers to follow in order to master “The Science of Attracting Customers”.  It asks readers to throw everything they’ve learned about […]

By Susan Gunelius -- 1 comment

April 22nd, 2008

The Art of the Business Lunch

I’m very happy to be participating in a virtual book tour by publishing today’s guest post on Brandcurve written by Robin Jay the author of The Art of the Business Lunch, Building Relationships Between 12 and 2.  In her book, Robin teaches readers how to make the most of each business lunch and leverage the […]

By Susan Gunelius -- 1 comment

April 19th, 2008

Accidental Branding by David Vinjamuri

Since my post yesterday was about the Seth Godin action figure, I thought it would be appropriate to follow up today with a post about a new book by David Vinjamuri, Accidental Branding, that Seth Godin endorsed by saying, “The central idea of this book is nothing short of brilliant.”
Accidental Branding, How Ordinary People Build […]

By Susan Gunelius -- 2 comments

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