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Brandcurve - branding and marketing

Archive for the ‘baby boomer’ Category

December 29th, 2006

Branding to the Young…of Heart

Age is a HUGE differentiation factor in our society. “How old are you?” seems to be one of the top-asked questions by all of us. And it seems to me that marketers are constantly focusing their attention on the 15 to 30-something crowd. Younger, cooler, more stylish, much more prone to accept fads and fashion, […]

By Ron E. -- 2 comments

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