Wow, Twitter has been getting some amazing blogosphere attention lately! Since the launch, I can’t recall the amount of times I’ve read the word Twitter. That’s when you know you have a ‘talkeable’ or ’shareable’ brand in your hands. The Twitter team has made it easy for users to open up there daily lives and […]
Many consumer products have tried to stop or break the on-going commoditization of their goods, few have achieved this as the “premium sparkling water” category has.
In the latest Brand Channel’s feature story Barry Silverstein describes how VOSS (Norwegian super premium water) has managed to do it through two main features (and very important ones, too):
PACKAGING
DISTRIBUTION […]
Event sponsoring is a very attractive way to get attention and awareness from a specific, targeted audience. Events are usually targeted towards a very specific group of people with similar interests, dislikes, and lifestyles. By managing your way into scoring a brand sponsorship of an event, you can get hundreds (if not thousands) of people […]
I really didn’t want to let this MP Daily Fix article fly by without commenting on it. Ted Minini has a great post talking on another article wrote by Reena Jana for Business Week, where the main point of discussion is the extreme overuse of both, the word and the actual activity of Innovation.
Though I […]
After a very long and sick weekend, I’m back! Sorry for the long days without posting, I caught a terrible flu and couldn’t get out of bed, or even come up with stuff to post while in bed. Finally it seems to be over and I’m returning to my routines and what seems to be […]
Back on popular demand, differentiation is for sure a very hot topic at the moment. Most of us have heard, and some of us seen, the benefits a differentiated product and brand can bring. From the obvious positioning in the consumers minds, to the actual brand personality and consumer relationship making.
So now here I present […]
Perhaps one of the top talked issues on our current marketing age is differentiation. As we all know, what marketing experts and branding gurus say is: be different, be bold, be characteristic, separate yourself from your competitors. However, we are not seeing this being practiced on today’s market, not even by the top brand players […]
I’ve just started this post with one goal in mind: discuss and comment on how important these two factors are to the success of a brand (and its strategies to generate growth).
The two concepts I’m talking about are: ATTRACTIVENESS and RELEVANCY
To be clear on what we’re talking about, let’s bring some theory to the post:
(1) […]
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Written by Susan Gunelius [email] for b5media.
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