How do you convince people from middle-America to visit their local McDonald’s for a latte? Build a giant cornfield maze in Nebraska!
I’m not kidding. Follow the link to see the McDonald’s cornfield maze ad.
This campaign is meant to create a buzz about McDonald’s new McCafe brand (the copy says, “Taste what the buzz is […]
The Orlando Convention and Visitors Bureau rolled out a new slogan that plays off of the famous, "What happens in Vegas, stays in Vegas," tagline. The new slogan tells consumers:
What happens in Orlando, stays with you forever.
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I finally got to see the commercial for Planet Green TV starring Tommy Lee and Ludacris. While I still don’t see what value this pair brings to Planet Green other than being well-known names, I do think the commercial is funny and a good setup for the duo’s upcoming reality show, “Battleground Earth.”
Check the commercial […]
In a market flooding with extra fees, Southwest Airlines is striking back with a no fees message. Whether the cause is rising fuel costs or airlines trying to line their pockets, no one knows for sure, but consumers are feeling the crunch from the myriad of extra fees and reduced services that airlines are embracing.
Here […]
Conservation.org tapped Harrison Ford to deliver some public service announcements. My first reaction to this, celebrities always drive attention to causes, so it’s not necessarily bad to put the Harrison Ford brand together with a conservation message. The common sense stops right there though.
Check out the PSA below. It’s confusing and not so much “painful” […]
What celebrity do you associate with Claritin allergy medicine from Schering-Plough? What celebrity do you think represents the brand best? Alternatively, what celebrity do you think represents the message to avoid driving while taking medications that can cause drowsiness (i.e., Claritin’s competitors)?
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Question: What do you get when you put two of the biggest brands in the world (American Idol and Guitar Hero) together with one of the most well-known movie scenes in history (Tom Cruise dancing in his underwear in Risky Business)?
Answer: Two really lame commercials
Don’t believe me? Check out both commercials in the YouTube video […]
Back in March, I published a post called Can David Hasselhoff Save Volkswagen? Well, the new Volkswagen ad campaign featuring celebrities of German ascent, Heidi Klum, David Hasselhoff and Rick Searfoss, has launched. Take a look at the ads below.
So what do you think? Will these ads give Volkswagen the boost it needs? Has the […]
I read a very cool post on Ideas on Ideas this week called Talking Digital with Saatchi’s Kevin Roberts where Eric Karjaluoto interviews the Saatchi & Saatchi CEO about the new digital world. Following are a couple of excerpts that really stood out to me as examples of Kevin’s understanding of advertising today.
When Eric asked […]
Dairy Queen is looking to take on McDonald’s (NYSE: MCD) in the minds of families. A new ad campaign is intended to position Dairy Queen as a family-friendly destination according to Adweek. Seven commercials, 15 radio spots and two websites (Blizzardfanclub.com and Deeqs.com) will be part of the campaign.
I saw the first commercial last night. […]
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Written by Susan Gunelius [email] for b5media.
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