Small businesses have been getting much media and business attention lately. And quite honestly, there is a good reason why. The main reason behind it: consumers are paying attention. Entire communities are starting to be built around small businesses in different cities and areas. Many people are now buying from their local business instead of […]
No, that doesn’t mean that we must settle for less, or to stop dreaming big. It means that a great deal of brands are based on “service” itself; and by such, focusing on the little details is where the key to successful business and brands relies.
Consider the next list: (not limited to…)
-Banks-Restaurants-Salon’s-SPA’s-GYM’s-Supermarkets
What do they have […]
Consumers know, they really do! Trust me on it. There is no way you can manage to execute a faked authentic ad campaign, or promotional campaign, or marketing strategy without consumers noticing.
Sometimes we, as marketers, believe that by making something feel and sound real, we’ll get the attention needed and have a successful campaign. However, […]
I really didn’t want to let this MP Daily Fix article fly by without commenting on it. Ted Minini has a great post talking on another article wrote by Reena Jana for Business Week, where the main point of discussion is the extreme overuse of both, the word and the actual activity of Innovation.
Though I […]
By a show of hands, who feel this way?
I’m still undecided. I believe there are good employees in whatever company or brand you look into. Sure, branding internally in a company is not a light subject –by any means-, but to believe that only good brands have great talent is a bit far fetched; at […]
All about branding and marketing
Written by Susan Gunelius [email] for b5media.
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