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Brandcurve - branding and marketing

Branding Topics That Got People Talking in 2007

by Susan Gunelius on December 23rd, 2007

sierra-mist-cranberry-splash-pepsi.jpgToday I took a look back at some of the posts that got people commenting and talking on Brandcurve in 2007, and I was happy to see a bit of a mix. 

Naturally, the post I wrote about Paris Hilton around the time of her jail sentence drew some comments, but more interesting were the debates about the American Red Cross and Johnson & Johnson’s use of the red cross symbol.  I also enjoyed re-reading the comments about Pepsi’s Sierra Mist Cranberry Splash product.  I still haven’t found it in my local stores to try it! 

Here’s a recap of some of the topics that got Brandcurve’s readers talking in 2007:

Sierra Mist Cranberry Splash Back for the Holidays

Beyonce Knowles & Samsung Announce B-Phone

Johnson & Johnson Sues American Red Cross Over Trademark

The Disney Brand & Wine: Not a Good Match

Disney Says 4-Year Old Boys Should Wear Perfume

Is Paris Hilton Hurting the Hilton Brand

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POSTED IN: brand

1 opinion for Branding Topics That Got People Talking in 2007

  • Jennifer
    Dec 24, 2007 at 1:02 am

    I vote for the Johnson & Johnson debates as interesting too. I think I followed that post more closely of any others this last year (from this blog). People got really up in arms about it. I still think it’s a strange idea (to own the cross) but I think everyone in the comments told me otherwise.

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