Branding Presidential Candidates Through Handwriting Analysis - Valid or Ridiculous?
Graphologists have weighed in on the brands of 2008 Presidential candidates by analyzing the signatures of John McCain, Hillary Clinton and Barack Obama. Here’s what their handwriting says about their personal brands according to graphologists as summed up by Virginie Montet of the AFP:
John McCain: proud with a volatile temper, a proud, idealistic but impuslive (if not uncontrollable man), a strong belief in his own ego and a distance from his family roots
Hillary Clinton: smart and forceful, great intelligence, what-you-see-is-what-you-get personality, thinks with her head not her heart, cares about people, ambitious
Barack Obama: a diplomat who deals well with different people and situations, has a strong sense of his own ego like McCain, high intelligence, protects his own privacy, lives to different lives, doesn’t want you to know him too well
What do you think? Have graphologists revealed anything that the public didn’t already know?
Regardless of how the interpretations affect presidential candidates, it’s interesting to think that even your handwriting can be a reflection of your brand. Sometimes it’s the little things that can make a difference when it comes to a customer choosing your brand over another. Make sure your communications with your customers and clients reflect your brand message properly all the time, even in your handwritten communications.
Image: Flickr
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POSTED IN: Political Branding
2 opinions for Branding Presidential Candidates Through Handwriting Analysis - Valid or Ridiculous?
Carlos
Jun 28, 2008 at 1:04 pm
As a certified graphologist (handwriting analyst) I agree for the most part with what the individual who analyzed the signatures said. What should be mentioned however, is that relying only upon a signature for an analysis is often misleading You really need at least a paragraph of writing to make a fair appraisal. One additional point, John McCain’s writing, although not evident in the sample you have posted, has health issues. His writing has hesitations and ticks - characteristics of those with heart conditions and muscle coordination concerns. He’s certainly an emotionally unpredictable personality.
The entire field of handwriting analysis is very misunderstood. I have found many people are skeptical, go through all kinds of denial, and even become hostile when provided with an analysis others who know the individual agree is exceptionally accurate. It’s often males and conservative thinking individuals who readily reject handwriting analysis. I’m always amazed how many people put down handwriting analysis when they know absolutely nothing about it.
Susan Gunelius
Jun 28, 2008 at 3:11 pm
Carlos, I’m so glad that you provided your perspective on this. I think there is definitely value to handwriting analysis, and I say that from my own experience. No matter how hard I try to change my handwriting, I can’t do it. That leads me to think there must be something innate to handwriting.
However, I also wonder this - as people go through their lives and change, their handwriting stays basically the same. How do graphologists explain that? Shouldn’t the handwriting change as the person changes throughout life in order for the handwriting to accurately reflect their personality? I’m curious to get a better understanding about that. I think graphology is an interesting area of study.
Thanks again for taking the time to share your perspective with Brandcurve readers!
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