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Brandcurve - branding and marketing

Branding according to Marty Neuemeier

by Ron E. on January 3rd, 2007

Marty Neumeier has a very interesting take on what the main branding pillars are.

He calls them the Five Disciplines of Branding. These are:
*Differentiation
*Collaboration
*Innovation
*Validation
*Cultivation

This is the -very- small introductory post in a five (coincidence?) post series. In each of the next five posts I’ll be writing on each of Marty’s five disciplines. Definition, examples, etc. Hope you tune in (or rss-in) to get the full scoop.

See you soon,
Ron.

P.S- Oh and by the way you can get a very cool pdf presentation on the subject @ PeachPit.com


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