Baby Joe…to Baby Chevy..
Every generation and ‘era’ has its own baby naming trends. Family ancestors, religious figures, cherished goods (ruby, silver, opal), and the always popular mom/dad name. But now in our modern day a new baby naming trend is growing. Naming babies after the parents’ favorite brands.
According to psychology professor Cleveland Evans this is so. He’s been researching baby names for a long time. And just recently has found what many consider to be, weird naming choices. Names like Chevy, Armani, Timberland, Nautica, L’Oreal and Celica are up on his radar. Where apparently the weirdest choice was ESPN, which is now name to two lucky babies in America. With of course the popular ‘Apple’ choice by celebrity Gwyneth Paltrow.
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The most obvious explanation I can intuit from this is that brands have become, and are increasingly becoming, intimate forms of expression for human beings. Both individually and in social tribes, brands express a way of life, as well as a world view. There is such a tight connection between a brand, and what it communicates, and peoples’ emotions that time after time they choose to involve and bring in the brand into their most intimate parts of life.
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POSTED IN: brand, brand loyalty, consumer, engagement
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