Arrogant Bastard Ale - A Clear Brand Message
Sometimes a product’s brand name and logo so perfectly communicates the brand’s image and message that there is really nothing else I can add. Case in point - Arrogant Bastard Ale. Thanks to The Dieline for bringing this one to my attention. Love it! Feel free to discuss.
Photo Source: ArrogantBastard.com
Tags: brand image, brand message, brand design, logo design, packaging, branding, Arrogant Bastard Ale
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POSTED IN: Brand Image, Logos
5 opinions for Arrogant Bastard Ale - A Clear Brand Message
BuzzWoof
Mar 26, 2008 at 1:30 am
I’d say this falls into the category of “Death” cigarettes. For me though, the question is whether the name should be interpreted as the person or people who make the beer, or the target market…
James Seay
Mar 26, 2008 at 6:11 am
In response to BuzzWolf, I have always pictured brands as the way one feels about a product. With beer, you normally purchase on price, or by the way it makes you feel. People who would consume this brand probably feel a certain way based on the clear brand message.
Leituras. | BrandOrganizer
Mar 26, 2008 at 7:23 am
[…] Arrogant Bastard Ale. Ou como chegar depressa aos consumidores potenciais. […]
Kelly
Mar 26, 2008 at 9:58 am
My beer-loving husband will cringe but I often choose a beer based on its name… the Bishop’s Finger, Victory Hop Devil.
The reality is that beer makers - esp small companies - have to rely on catchy names because most of us know so little about the breweries.
Chris
Mar 26, 2008 at 11:24 am
I certainly hope the brand reflects the beer rather than the drinker, because I really want one of these now.
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