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Brandcurve - branding and marketing

11 Worst Cars from Consumer Reports: Ouch that Hurts a Brand

by Susan Gunelius on March 9th, 2008

Hummer H3Consumer Reports released its list of the 11 worst cars and SUVs in its annual auto tests. These cars got the lowest scores out of a possible 100 points.

  • Jeep Wrangler Unlimited: 17 points
  • Hummer H3 (5 Cyl.): 27 points
  • Jeep Liberty Sport: 27 points
  • Chevrolet Aveo5: 32 points
  • Dodge Nitro SLT: 33 points
  • Toyota FJ Cruiser: 36 points
  • Toyota Yaris (base, manual transmission): 36 points
  • Suzuki Forenza (base): 36 points
  • Jeep Patriot Limited: 42 points
  • Chevrolet TrailBlazer LT (6-cyl.): 43 points
  • Mercury Grand Marquis: 43 points

First, this list is the one that car manufacturers do not want to be on. Customers trust Consumer Reports, so this is not a list you want your brand associated with. What stands out most about this list is that 4 of the 6 cars on the list are from Chrysler (Dodge and Jeep). It’s also interesting that most of them are SUVs.

What do you think?

Photo Source: tshein at Flickr

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POSTED IN: Brand Image

1 opinion for 11 Worst Cars from Consumer Reports: Ouch that Hurts a Brand

  • Bob Beam
    Apr 26, 2008 at 6:56 pm

    This test has some pretty good cars included in it. I have owned cars in the past that have been looked down upon on some of these test, and they had turned out to be pretty good cars.
    I rented a Chevy Aveo5 this past Winter when on a vacation in Florida. It turned out to be a good little car that was peppy and stayed ahead of traffic with ease. With a 100,000 mile warranty, I would think one could do quite well with one of these little cars.

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